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Shopify自建站如何降低跳出率?降低Shopify自建站跳

  原标题:Shopify自建站如何降低跳出率?降低Shopify自建站跳出率的3大技巧

  如果Shopify网页设计师和网站开发人员在设计和建设Shopify网站的时候,能首先考虑降低网站的跳出率,那就好了。但现实情况是,很多人把Shopify网站建好了,才想着去优化网站降低网站的跳出率。

  首先给大家介绍下,Shopify网站跳出率的定义和降低网站跳出率的重要性。

  网站跳出率,英文叫Bounce Rate, 是评价一个网站性能的重要指标,跳出率高,说明网站用户体验做的不好,用户进去就跳出了,反之如果跳出率较低,说明网站用户体验做得不错,用户能够找到自己需要的内容。

  而且以后他可能还会再来光顾你的Shopify网站,提高了用户粘性。慢慢的可以积累大量的网站用户。

  网站跳出率的定义,是指某个时间段内,只浏览了一页即离开网站的次数占总访问次数的比例。

  对于整个网站跳出率的算法:从浏览一个页面即离开的访问次数/进入网站的总次数。

  网站跳出率造成流量流失,降低转化,严重影响你网站的转化和销售收入。我们要尽可能地降低网站的跳出率。

  如果一个访客通过谷歌自然搜索或者谷歌广告点击了链接后进入到你的网站,而你的网站设计非常凌乱,他会立马离开。任何网站访客都不想碰到这种情况:打开网页后进入到你的网站,却找不到他想要的信息。

  尼尔森诺曼集团的专家指出,你的网站首页必须具备出色的实用性。为什么这么讲?

  1)通常,主页是网站访客访问最多的页面。比任何其他的页面的访问量都要多。

  所以,Shopify网站必须具备非常实用的导航功能,才能鼓励访客进一步探索你的网站,这将能极大的降低网站的跳出率。

  第三,如果你的网站有很多页面和选项,请设计带有层级关系的导航功能和平铺的菜单栏。

  第四,通常来讲,网站栏要么是水平地位于网站上方;要么是垂直的位于页面侧边

  首先讲付费搜索。比如谷歌广告,广告内容都包含一条信息,鼓励搜索信息的人去点击链接从而进入到你的网站。通常,点击了链接后,会进入到你设计好的着陆页。如果你的着陆页的信息和你广告宣传的内容不一致,那么你的网站的跳出率就非常高。

  另外一点必须要的做,是确保在自然搜索中你网站的元描述(英文叫 meta deion)和网页相关度保持一致。

  这里举个例子做个解释。比如你的网站描述是销售苹果手表表带,结果消费者进入到你的网站发现你是卖手机壳的。这种情况下,跳出率肯定高。

  我们看一个在这方面做得非常好的一个网站,网站主页的元标签描述和进入网站后网站的描述都非常一致。

  设想下,如果你网站的网页加载速度很慢,消费者会立马离开你的网站,转头去找销售同类产品的其他网站。

  答案是0.5s-2s。当然你必须一直尽可能地降低网站的加载速度,网站打开速度越快越好。

  研究表明,在全球范围内每年网站因为页面加载速度慢1秒承受高达250万美金的损失。

  自从2010年之后,谷歌把网站的加载速度作为自然搜索结果排名的重要因素,过去6年,网站页面的加载速度在影响网站在自然搜索结果排名的权重更大了。

  Alexa的数据显示,维基百科的页面加载速度是0.982秒。网页打开速度快的惊人。

  在下一篇文章里,我会专门讲如何提高Shopify网站的加载速度。(来源:许言之)

  以上内容属作者个人观点,不代表雨果网立场!如有侵权,请联系我们。返回搜狐,查看更多

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  点击“提交”后,我们会向您的邮箱发送一封验证邮件,请按照邮件中的提示完成操作。

  -1?(s=new c({o:sso,m:setcookie,s:t},{jsonp:func},!0),o.push(s.get(s.getDomainApi(n)))):i(s=new c({o:sso,m:setcookie,s:t},{jsonp:func}),o.push(s.get(s.getDomainApi(n))))}),a.when.apply(a,o)},sendSmsTokenNeedPhrase:function(e,t,n,r,i,s){var o=;returnboolean==typeof e&&(n=t,t=e,r=n,i=r,e=null),login==s?o=0:reg==s&&(o=2),(new c({o:User,m:sendSmsCodeNew,condition:t?1:2,account:n,crumb:e,sms_scene:o,captcha:r,vt:i})).post()},sendSmsToken:function(e,t,n,r){var i=;returnboolean==typeof e&&(n=t,t=e,e=null),object==typeof n&&(n=n.areaCode+n.mobileNumber),findpwd==r&&(i=1),(new c({o:User,m:sendSmsCode,condition:t?1:2,account:n,crumb:e,sms_scene:i})).post()},sendEmailToken:function(e,t){return(new c({o:User,m:sendEmsCode,condition:1,crumb:e,vtype:t})).post()},sendActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/active/doSendActiveEmail)},sendSecActivationEmail:function(e){var t=new c({crumb:e});return t.post(t.I360+/profile/resendSecurityEmail)},sendSignUpActivationEmail:function(e){return(new c).get(e)},bindMobile:function(e,t,n){var t=t.areaCode+t.mobileNumber;return(new c({o:user,m:bindMobile,crumb:e,mobile:t,smscode:n},{},!0)).post().done(function(){u()})},signUp:function(t){var n={captchaFlag:!0,captchaApp:e.getConfig(captchaAppId,i360),smDeviceId:i()};t=a.extend(n,t),t.password=r(t.password),t.passwordAgain=r(t.passwordAgain)t.password,o(t,{emailActiveFlag:loginEmailActiveFlag,passwordAgain:rePassword,smsToken:smscode,nickname:nickName,username:userName,agreeLicence:is_agree});var s=new c(t,{},!0);return s.post(s.I360+/reg/doregAccount).done(function(){u()})},signIn:function(t){var n={o:sso,m:login,lm:mobile==t.type?1:0,captFlag:1,rtype:data,validatelm:e.getConfig(signIn.mobile.isMustUseMobileSignIn,!1)?1:0,isKeepAlive:!1,captchaApp:e.getConfig(captchaAppId,i360),userName:t.account,smDeviceId:i()};returnmobile==t.type?t.acctype=2:t.password=r(t.password),a.when().then(function(){return t.tokene.sync.getToken(t.account).done(function(e){t.token=e.token})}).then(function(){return(new c(a.extend(n,t),{},!0)).post().done(function(){u()})}).then(function(t){return e.sync.setCookie(t.s)}).then(function(){return e.getUserInfo(!1)})},signOut:function(t){var n=e.getConfig(supportHttps,l),r=https==e.getConfig(protocol,null).toLowerCase();void 0===t!0===t?t=e.getConfig(domainList,[]):a.isArray(t)(t=[t]);var i,s=[];return a.each(t,function(e,t){a.inArray(t,n)-1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length>

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  32-t}function r(e,r,i,s,o,u){return t(n(t(t(r,e),t(s,u)),o),i)}function i(e,t,n,i,s,o,u){return r(t&n~t&i,e,t,s,o,u)}function s(e,t,n,i,s,o,u){return r(t&in&~i,e,t,s,o,u)}function o(e,t,n,i,s,o,u){return r(t^n^i,e,t,s,o,u)}function u(e,t,n,i,s,o,u){return r(n^(t~i),e,t,s,o,u)}function a(e,n){e[nt%32return n}function l(e){var t,n=[];for(n[(e.length>

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  建站 建站企业_如何构建网站_网页制作公司网站_自己怎样做网站_官网制作

  第三,企业网站的制作中应该体现企业的联系方式,让用户可以顺畅的联系到您。

  -1)return-4;var u={d:0,c:0,o:0};return o.each(s,function(e,t){/\d/.test(t)?u.d=1:/[a-zA-Z]/.test(t)?u.c=1:u.o=1}),t=u.d+u.c+u.o+(n9?2:1),t=Math.max(3,t)}var o=e.$,u=e.ERROR,a=[,abcabc,abc123,a1b2c3,aaa111,123abc,123456abc,abc123456,qwerty,qwertyuiop,qweasd,123qwe,1qaz2wsx,1q2w3e4r,1q2w3e4r5t,asdasd,asdfgh,asdfghjkl,zxcvbn,qazwsxedc,,admin,password,p@ssword,passwd,Password,Passwd,Iloveyou,Woaini,iloveyou,Wodemima,Woaiwojia,tamade,nimade,123789,1234560,123465,123321,102030,100200,4655321,987654,123123,123123123,121212,111222,12301230,168168,456456,321321,521521,5201314,520520,201314,211314,7758258,7758521,1314520,1314521,147258369,147852369,159357,741852,741852963,654321,852963,963852741,115415,123000,];QHPass.validate={checkRealName:function(e){return e=o.trim(e),r(e)?u.REALNAME_EMPTY:!/^[\u4e00-\u9fa5]{2,5}$/.test(e)&&u.REALNAME_INVALID},checkUsername:function(e){return 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  网页设计教程_web前端_php开发案例_网站建设基础_html零基础_web前端开发学习_个人网站_网站搭建_网站建设教程_商业网站案例教程_

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  佛山:网络建设,注册域名,网站推广,网站设计,值得信赖,网络公司,建站知识

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